And loves social media. She has experience working with healthcare providers, fashion brands, accessories, beauty brands, hospitality clients and is currently the voice of Pabst Blue Ribbon on the ‘net. Coming from a small agency background, she is used to working an account from the ground up. She has experience creating strategies, developing content calendars, producing content (in the forms of video, photo and blog writing) and serving as community manager for the accounts she manages. She also has experience managing influencer and blogger outreach for both paid and unpaid collaborations.
Perhaps best known for her sarcastic one-liners and colorful tone (both in copy and in wardrobe), Erica likes to get the work done. She is driven by a need to explore new cultures. Social media allows her to dive into new, niche audience groups and truly understand what clicks with them (and makes them click). She then takes this understanding and reworks a strategy until its in its most effective state. She'd love to bring this perfectionist approach, her curious mind and her fish-bowl-sized earrings to your team!
Bonus Points: She can be your token office Trekkie.