Bringing the Brief to Life

COMPANY: Exploding Kittens (2022)

BRIEF: We are launching our new game, Throw Throw Avocado.

SOLUTION: Create a suite of assets to be used across all of our platforms that 1) sells the GWP 2) shows game availability and 3) educates about the game, gets people hyped to add it to their game shelf.

ASSETS: The suite included assets for organic social, paid social and email.

COMPANY: Exploding Kittens (2022) 

BRIEF: Seasonal campaign for June/July. Our games can be played nearly anywhere. How do we stand out against typical ‘summer’ messaging? How do we stand out in a feed full of messaging about getting outside and enjoying the bright, summer sun? 

SOLUTION: The Great Indoors 

It’s scary outside. Celebrate the Great Indoors. 

ASSETS: The suite included assets for organic social, paid social as well as email marketing. 

COMPANY: Pabst Blue Ribbon (2020)

BRIEF: In the midst of 2020, we committed to hiring 1,000 artists. How do we use our e-comm merch shop to help hit this number?

SOLUTION: Take our basic e-commerce imagery and let artists have free reign.

ASSETS: The suite included assets for PLP and PDP pages on the site, organic and paid social as well as newsletter assets.

COMPANY: Pabst Blue Ribbon (2020)

BRIEF: We need to show off the summer merch collection for Pabst - it was inspired by old, retro throwback vibes.

SOLUTION: Let’s pile our people into a van and head to Venice Beach, CA.

ASSETS: This suite of assets included PDP and PLP images, organic and paid social as well as newsletter material.

COMPANY: Pabst Blue Ribbon (2020)

BRIEF: We did monthly artist collaborations, so we did bespoke shoots for each collection that dropped. November 2020 was Jorge Torrealba’s month - we used his submission for the 2019 Pabst Blue Ribbon Art Can Contest.

SOLUTION: We already had access to 1700 Naud via our partnership with Monster Children, so we decided shooting in that space would let Jorge’s artwork speak for itself.

ASSETS: This suite of assets included PDP and PLP images, organic and paid social as well as newsletter material.

COMPANY: Sanctuary Clothing (2018)

BRIEF: We just launched a denim collection. How do we show off the fit and versatility of the collection with engaging, fun content?

SOLUTION: Find Your One True Denim

Finding the right pair of denim is basically like finding your significant other. We created a quiz that gave our denim a personality that you could match to depending on what you were looking for. It’s totally cool to say you met online.

ASSETS: This suite of assets included PDP and PLP images, organic and paid social as well as newsletter material.